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A Bright New Century for Rotary – A Bold new Paradigm of Service

 

July 1, 2005 marks the first Rotary day in a new Century of Service. Our beloved organization is poised to offer new and imaginative ways to “do good in the world”.

 

The Board of Directors under President Glenn Estess has provided the launching pad for a new and creative service vehicle for which President Stenhammar’s Board will provide the ignition and guidance system for the early stages of this new and visionary powerful policy engine.

 

For 100 years Rotary has recognized our clubs and districts as the means of implementing RI policy and world community service. The 2005 June meeting of the RI Board has called for a new and innovative approach. For the first time in our history, Rotary will now recognize a new program that relies on groups of individual Rotarians – all sheltered under a registered service name, to engage in international service programs in the name of Rotary. These groups, while encouraged to work through the club and district networks, are not club centered. They are made up of knowledgeable and focused individual Rotarians who come together under the name of a Rotary Action Group.

 

The well-known RI Structured Program called Rotary Fellowship Groups has been removed from that RI Program.

 

Henceforth, Fellowships with a recreational and vocational focus will remain under the current title of “Rotary Fellowships,” while those with a service focus will now be referred to as “Rotarian Action Groups.”  Both Rotary Fellowships and Rotarian Action Groups will no longer be categorized under the RI Structured Programs entity, but will exist under a new category called “Global Networking Groups.”  These organizational changes will take effect 1 July 2005.

 

The central rationale behind this change is to restore the focus of the Rotary Fellowships program to its original emphasis on fellowship, while providing the growing class of service-oriented fellowships with an administrative structure that will better support the work that is their primary focus.  Each Global Networking Group will have its own distinct set of policies; however, these policies differ very little and are meant to cater to the specific definitions of the respective groups. The traditional and time-tested value of Vocational Fellowship Groups and Recreational Fellowship Groups will remain in the “Fellowship Groups” category.

 

The Code of Policy describes the service programs of Rotary International.

 

Rotary Code of Policies

 

40.10.        Program Terminology

 

The following terminology and definitions shall be used for RI Programs:

 

Special Program of RI - Polio Plus is a special program of Rotary International and has highest priority over all other programs until the certification of eradication is achieved.

 

Structured Programs – organized activities recommended by the RI Board for clubs and districts that include a policy framework and guideline. These include:  XE "Programs, RI: structured"  Rotary Community Corps, Rotary Volunteers, World Community Service, Youth Exchange, Interact, Rotaract, Rotary Youth Leadership Awards, Rotary Friendship Exchange.

 

Menu of Service Opportunities - issues and concerns identified by RI as recommended service priorities for clubs and districts for a specified period of time. These include: Children at Risk, Disabled Persons, Health Care, International Understanding and Goodwill, Literacy and Numeracy, Population Issues, Poverty and Hunger, Preserve Planet Earth, Urban Concerns  XE "Programs, RI:menu of service opportunities"

 

The Code of Policy was changed (effective July 1, 2005) to now allow for a fourth Program Classification:

 

Global Networking Groups groups of individual Rotarians organized to focus on shared topics of interest on an international basis. 

 

This branch of Rotary activity is broken into two channels.

 

1)                  Recreational and Vocational Fellowship Groups fall into one of the categories. A Rotary Fellowship is a group of Rotarians who unite themselves to pursue a vocational or recreational activity. These groups of individuals will continue to carry on their fellowship contact in the way in which they have been successfully engaged for over 60 years.

 

2)                  Rotarian Action Groups is the new category of international networking Rotarians who band together to perform world community service. A Rotary Action Group is a voluntary association of Rotarians from clubs in different countries formed for the purpose of conducting international service projects that advance the Object of Rotary.

 

The new categories are not intended to discourage Rotary Fellowships from engaging in incidental service activities, nor to discourage Rotarian Action Groups from enjoying fellowship.  Over the next year, each group will be asked to consider what its primary function is, and to identify itself as appropriate.  It will be in every group’s best interest to accurately assess their classification, as each new policy is intended to serve the specific needs of its respective group. Additional details regarding these changes will be communicated to the existing Fellowships in July. Rotarian Action Groups are defined in Section 43.020 of the Code of Policies.  Comments and questions about the new Board-approved changes can be directed by e-mail message to:

 

Rotaryfellowships@Rotaryintl.org

 

A Rotarian Action Group is a voluntary association of Rotarians who unite themselves for the purpose of conducting international service projects that advance the Object of Rotary. Rotarian Action Group activities must be conducted independently of RI, but must be in harmony with RI policy, including the use of the Rotary Marks. Rotarian Action Groups may not be used to promote religious beliefs, political issues, or other organizations.

 

Let it not be said that Rotary does not act from time to time in a revolutionary way that Paul Harris said was essential for the growth and continuing relevance of our evolving organization. This is a revolutionary and I dare say, visionary step for RI. It will provide for a new paradigm of service delivery, to be sure. It is consistent with Rotary’s strategic plan. RI and the Foundation might take advantage of the recognition that RI has given to the Action Group delivery vehicle in the context of the Strategic Plan's objectives of:

  • Refining our governance,

  • Sharpening our program focus,

  • Enhancing our Public Image and

  • Approaching a new corporate program.

But, great care must be taken in the oversight of these emerging groups to ensure consistency of the operational integrity and compliance with the time tested Object of Rotary. The Board will necessarily have to closely monitor the implementation and recognition of each applicant Action Group to ensure a business plan that understands the need to observe Rotary’s fund raising and cooperative relationships policies as well as the principals of high quality, effective international development.

 

The Fellowship Groups that might comprise the list of service activity Fellowship Groups that could migrate to the Rotary Action Group category include:

 

  • Rotary Fellowship for Fighting Aids

  • Rotary Fellowship of Disaster Managers and Responders

  • Rotary Fellowship of Environment

  • Rotary Fellowship for Eye Care

  • International Fellowship of Rotarians Affected by Hearing Loss

  • Humanitarian Service Resource Fellowship

  • Fellowship for Mine Action

  • Rotarian Fellowship of Multiple Sclerosis Awareness

  • Rotarian Fellowship for Population and Development

  • International Fellowship of Rotarian Dental Volunteers

  • International Fellowship for the Prevention of Drug Abuse

  • International Fellowship of Rotarian Dental Volunteers

  • Fellowship of Literacy Providers

  • Etc.

 

A discussion will take place over the coming months with these and other groups and the Programs Staff of the Secretariat to determine which groups will be recommended to the Board to assume the first of these new Action Groups.

 

There are many other Rotary related groups that will now be able to find a home under the RI policies. These include Non-Club organizations that are not registered but functioning outside the policies of Multi-district Activities or Administrative Groups. These independent not-for-profit organizations with loose Rotary affiliation (in many cases started by Rotarians) are often incorporated in their own jurisdictions for tax and liability reasons. Many have been benignly functioning for a long time and may or may not wish to come under the umbrella of the official R.I. Rotary Action Group program. Some of the many include:

 

  • RotoPlast

  • Interplast

  • Shelter Box

  • Hunger Plus

  • Free the Children

  • The Growing Connection

  • EarthBox

  • RADAR

  • Etc.

 

And then there are multi-district organizations (some of which are functioning pursuant to Board policy) but doing service work similar to that in some of the service Fellowship Groups. They may wish to take advantage of the new program classification and become a RAG. Included in the group would be:

 

  • Australian Rotary Corporate Alliance Program

  • Australia WCS

  • Paul and Jean Harris Home Foundation (Comely Bank initiative)

  • Disaster relief programs

  • Programa Rotablind del Rotary Club Santiago, Chile”

  • CRCID

  • Etc.

 

Perhaps the day will come when some of the Rotarian Action Groups (RAGs) will catch the eye of the Foundation Trustees. Like a “Rag Rug” to which many people and resources contribute to produce a beautiful and functional mosaic, it is not inconceivable that the service being done by a RAG is of such note as to think that the Rotary Foundation will regard them as an attractive potential service partner. A matching grant perhaps? A restricted fund? A donor-advised fund? A policy that could allow for funds raised in the name of Rotary by the RAG might flow through the Foundation and allow for the engaging of staff professionals who are tasked to manage or work on specific programs initiated by the Action Group? Why not? This would be a win-win for both and make the balance sheet of the Foundation look that much better.

 

It has been reported that the Shelter Box Program of Great Britain raised 11 million dollars in about 4 months in the name of Rotary to contribute to Tsunami relief. The Fellowship for Fighting Aids has raised over 9 million dollars to fight Aids in Africa. If both of these groups had been recognized by the Rotary as Rotarian Action Groups and supported by the Foundation, might these publicly raised funds have gone through the Foundation? Whether of not this would have happened, there is enormous potential for similar success stories now to be incorporated directly in the new Rotary program allowed by the Global Networking Groups. The potential is unfathomable.    

 

At the present time, the Foundation has no WCS program other than Polio Plus on which it actually raises money. Indeed, the Foundation is not structured to raise money for such programs. And until RI adopts a new corporate program, there will be little interest in private foundations or governments to simply give money to the Rotary Foundation to support the educational and humanitarian program delivery mechanism that Rotarians have been supporting since 1917.

 

In the interim, we all have the priority interest of insuring that Polio Plus is successfully completed.

 

But, if and when RI decides on a new corporate program to follow Polio Plus, perhaps the Rotarian Action Groups will have evolved to an operational quality that the trustees will see as being worthy of support. Indeed, the Rotary World will be looking at them with great interest. Should that happen, the Rotary Foundation’s ability to raise funds from non-Rotarian sources will be enhanced significantly. It is well known that it is far easier to raise charitable dollars when a specific and worthy cause is targeted. 

 

Chairman Carlo Ravizza has intelligently predicted that a new vision for TRF must emerge. The “future planning committee” is a good start. Through the strategic planning process, new ways of identifying partners and indeed new ways of giving our Rotary money away should be on the table for discussion. Rotarian Action Groups can play a role in this vision. These groups of Rotarians will be “on the ground” and capable of recognizing local needs and priorities. These will be seen in the context of locally recognized strategic interests and relationships with local governments and NGO’s operating in the framework of Rotary’s programmic interests. Accountability is built into the Action Group Code of Policies requirements and these groups are already seen as functioning at a high level of competence in program writing, planning, transparent reporting and management skills. The relationship with TRF may well be on the radar scope if the trustees want to reach out and engage these groups as examples of how the synergies of RAGS, Clubs and Districts can work with other cooperating agencies in the delivery of larger and more efficient world community service initiatives.

 

The degree of guidance to be provided by the RI Board over the next few years will be a function of the quality of organization that develops in each Rotary Action Group. The level of acceptable “behavior” and organizational integrity of these emerging groups of Rotarians will predict the extent of the oversight required. At a well-attended workshop at the recent Centennial Convention participants cited a primary goal of having Action Groups undertake WCS programs that are consistent with the Rotary areas of emphasis and the Millennium Goals. Clearly the development of organizational and managerial capacity is a necessary starting point. Undertaking a programmatic approach to international development is preferential to a project-by-project approach. The measurable results must necessarily tie into the poverty reduction strategies of the countries and the sectors in which the Action Group is focusing its attention. The Rotarian Action Groups have the potential to “behave” like operational NGO’s and perform in a much more effective manner because of the relationships that can be built through the club and district networks.

 

In a way, we are on the verge of re-inventing ourselves! Rotary is on the cusp of a new adventure in service! But care and business prudence is necessary as we move forward.

 

Rotary has spent 100 years cultivating an internationally recognized reputation for quality humanitarian projects and valuable intellectual property. A Rotary Action Group will now be able to use the Rotary Marks. While undertaking a major sectoral medical action plan, for example, the Rotary leaders need to be mindful that their RAG carries the reputation of all Rotarians with it. It necessarily follows that each recognized RAG has an enormous responsibility to bring the considerable business and professional expertise that Rotarians apply in the “other lives” to build the necessary credibility for their Action Groups. This will take careful planning, hopefully under a corporate umbrella (which is encouraged by the RI Board) to ensure consistency in management, planning, implementation, accountability, evaluation and reporting of the specific long-term sustainable program activity for which the group is formed. Only in this way will the Rotarian Action Groups acquire the reputation and credibility that accompany the best known of the international NGO’s which these groups have the potential of emulating.

 

A new dawn of service delivery has risen on the Rotary world – a world on which the sun never sets. The RI Board under the leadership of President Glenn has indeed taken a giant leap of faith into the future of Rotary Service delivery – perhaps his greatest legacy as our Centennial President. We have set our course. It is now up to the Rotary world to do its best with the tools it has and don’t look back!   

 

John Eberhard,

Director, Rotary International

2003-2005

 

June 29, 2005

 

 

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