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Section Chair - RGHF senior historian Basil Lewis, UK FIRST IN EACH REGION


The RIBI Magazine ‘Rotary’  and the story of its forgotten editor
When he died aged 78 no Rotarian attended his funeral and only two former colleagues from the magazine staff joined the mourners.
 


The RIBI magazine, known today simply as ‘Rotary’, began life in January 1915 as ‘The Rotary Wheel’. No less than three of its editors have went on to write on Rotary Global History – David Shelly Nicholl’s The Golden Wheel;
 Roger Levy Rotary International in Great Britain and Ireland; and Vivian Carter in The Romance of Rotary In London.

 

But it was Thomas Stephenson of Edinburgh Rotary Club who has the honour of being its first editor. Like Chesley Perry in Chicago, Stephenson also filled the role of secretary (and treasurer). Due to generous advertisers, the magazine initially operated at a profit.

 

The first issue (to be issued at ‘intervals’ by the British Association of Rotary Clubs {BARC}) contained a list of the 46 Rotarians involved in the Great War. In a 1919 issue it was reported that 195 British Rotarians from 17 Clubs had served in the forces. 12 had made the ultimate sacrifice.

 

Inside the first issue, was an article (first appearing in The Rotarian) by Ernie Skeel of Seattle Rotary Club arguing for the single classification rule to be scrapped. Skeel argued that the rule was disastrous for Rotary’s future. The editor, Stephenson, rejected Skeel’s analysis but offered some hope to the writer by offering the possibility (later, reality) of subdividing classifications. The magazine received 20 letters in response to Skeel’s proposal all rejected his argument.

 

Thus, from the first issue, a precedent was set whereby articles critical to Rotary (from both outside and within the movement) would be published. There was another early decision taken by the editor. Potential advertisers should place their adverts not for sentimental reasons but for business ones. It was accepted policy from then on that the magazine does not allow advertisers to indicate whether or not they are Rotarians.

 

Another early feature focussed on the proposal of UK conversion to the metric system. The directors of B.A.R.C. wrote to the Director-General of National Service offering to serve on any committees set up to consider such ideas. The Association heard nothing from the D-G, (future Prime Minister Neville Chamberlain) which may seem a little unexpected as Chamberlain was an honorary member of the Rotary Club of Birmingham.

 

Stephenson’s hectic Rotary duties did not stop him from writing in March 1917 an article entitled Rotary: its History, its Interpretation and its Possibilities. Stephenson would offer a unique definition of Rotary arguing that service and benefits ‘rotate’ around its members.

 

The April 1917 saw “a message of sympathy and good-will from British Rotary to American Rotary” as the USA took up arms. The leading article – described as ‘tactless’ by Roger Levy- declared that American Rotarians now had “a real serious object to work for”.

 

By 1918 the magazine was calling for Rotary extension and also a large attendance at the Kansas City Convention – two British Rotarians (Secretary/Treasurer/Editor Tom Stephenson and Vice-President Home-Morton) travelled to the event. Interestingly, the British delegation had their expenses paid for by the Foreign Office who, perhaps cynically, saw the advantage of British Rotary’s close relations with their American cousins.

 

Arthur Young of Leicester Rotary Club wrote a letter to the November 1917 Rotary Wheel calling for the standardisation of the Rotary badge –“If each Club is to be allowed to distort the Rotary sign at its own sweet will this wheel will soon cease, I think, to be the emblem of Rotary. This suggestion would be adopted with usual Rotary haste some 3 years later.

 

Some notable sentences from the second oldest Rotary publication that stand out during these war years include:

 

‘Capital must be educated to understand that labour is something more than merely its paid tool.’

 

‘The Jew is not a drunkard.’

 

‘Where women do the work of men equally well, they should have equal pay.’

 

‘The second way in which syphilis is transmitted is by kissing. In Russia, 75-80% of cases occur by kissing.’

 

Stephenson would soon find the pressures of doing three separate jobs too much and handed over editorship to Leeds Rotarian Thomas S Barber, Chairman of the Publications Committee in 1919.

 

By the end of the 1920’s The Rotary Wheel magazine sacrificed almost half of its space towards Club activities. The clubs, alas, in their letters were not edited in the early years and often irritated the readers. There were criticisms of badly written articles and ‘piffle’. The Clubs were not worth the space some readers claimed while others would talk of “Parish Church effusions”.

 

After Vivian Carter left the editor’s job for Chicago in 1928 after 5 years came the poet and playwright W.W. Blair-Fish. ‘Blair’ as he was known edited the Rotary publications until 1942 and served as British Rotary’s secretary between 1927 and 1937. Blair was an excellent writer – described by many as an idealist- and unashamedly forced many literary figures to write articles for his magazines. He left much of the content to others but wrote powerful editorials. Under Blair’s leadership, a new quarterly magazine was initiated in 1932 entitled Service in Life and Work. Blair was rightly proud of this magazine which it was hoped would attract non-Rotarian readers and went on public sale but to no avail. The magazine would often bring together two writers to argue different points of view over an issue. Eventually, with the outbreak of war in 1939, both RIBI magazines would be amalgamated under the title of Rotary Service.
 


It is essential that we do not forget the name of W.W. Blair-Fish because unbelievable as it is, Rotary did!

 

When he died aged 78 no Rotarian attended his funeral and only two former colleagues from the magazine staff joined the mourners. This is according to the modest Roger Levy (editor of the RIBI magazine between 1947-1975) who I shall presume was one of the two who did attend.

 

Blair-Fish is the forgotten man of British Rotary. He was an ‘articulate dreamer’ who according to one of his successors “did as much as anyone to provide literature and give direction to Rotary thinking when such guidance was most needed.”

A Blair-Fish poem

 

The fall of Blair-Fish occurred in January 1942 and stems from his forceful editorial stance. Blair attacked American Rotary’s neutral stance in early World War Two. This was a ‘Rotary War’ according to Blair. In December 1941, the President of Sand Spring, Oklahoma wrote a letter that visibly angered Blair-Fish. It said (correctly) that Americans did not want to send their sons to die on the fields of Europe and went on to suggest that Britain did not wish to fight as they had already lost 13 battles to the Germans.

The Blair-Fish commentary from September 1st 1939

 

Blair-Fish answered in his editorial entitled “Now is the Lesson Learned?” referring, of course, to the US entry into the war after Pearl Harbour. The furious editor exclaimed that “Neutrality is treason to civilisation”.

 

This Blair-Fish poem, which appeared in Rotary Service in 1940, must also have upset the higher powers in Chicago.

 

We are a little tired

Of being admired

The sincerest form of flattery of our nation

Would be imitation…

 

The epic message much sustains

Our courage – but, when war is made

Kind hearts are less than aeroplanes

And simple faith than foreign aid.

 

 

This would be his last editorial for in the same January 1942 issue, it was announced that Blair-Fish “shall not be required to edit any further issues”. Levy tells us that Blair had resigned but in reality as Nicholl points out he was dismissed. Nicholl, another successor to Blair-Fish, pulls no punches -his dismissal (by the RIBI General Council) was “a disgraceful and complete contradiction of all the Western world was supposed to be fighting for.

 

 

Blair-Fish briefly appeared in 1966 when he wrote another controversial article for Rotary entitled “Central Control: RI’s Inveterate Vendetta”. Here was a man that knew how to ‘rattle cages’.

 

Calum Thomson

 

Other reference to Blair: History of RIBI   London 1928  Europe 1932  South Africa 1934 

 

The continuation of the actual commentary by Blair-Fish
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